I’m Traidy Bugeja-Naidoo. I partner with organisations across the disability and community services sectors, plus not-for-profit and social impact, from a founder who built and ran a registered NDIS provider.
A registered NDIS provider. Built it, ran it, and lost sleep over it. I’m not advising from a textbook.
Most consultants speak compliance. Most advocates speak community. Few translate between both.
His ability to weave lived experience with practical tools made the conversation both moving and actionable. He created a space where everyone, from frontline workers to sector leaders, felt seen and inspired.
Chosen Family has set a new benchmark in this space. Their LGBTIQA+ training is grounded in lived experience and delivered with a high level of professional insight. This training is not just important, it’s essential.
Traidy is a powerhouse: poetic, affirming, and deeply grounded in lived experience. He doesn’t perform impact, he embodies it. I couldn’t recommend him more highly.
If you’re looking for a speaker who brings soul, strategy, and substance, Traidy is the voice you want. He doesn’t just talk change. He activates it.
Nothing can prepare you for hearing Traidy speak. He is a lyrical, eloquent, engaging, and powerful presenter. Speaking with love, compassion, and deep knowledge of what he shares.
Whether Traidy is sharing personal, lived experiences, or offering practical ideas and tips, he has a unique ability to connect, inspire and motivate people.
Traidy’s strength lies in his ability to weave personal storytelling with advocacy, always underpinned by themes of liberation, belonging, and inclusive care. He speaks with authenticity, humility, and clarity, resonating with audiences from all walks of life.
Traidy is wonderful and always brings with him an energy and a realness that really engages you in the topic at hand. By the end of it I felt empowered, challenged, and ready to slay.
Ten advisory services across governance, operations, leadership and inclusion. Engage one, several, or weave them into a programme. Every engagement begins with a complimentary consultation.
Board governance, NDIS and regulatory compliance, risk and policy, from a registered-provider founder and ISO 9001 Lead Auditor.
Provider strategy, registration, intake design, growth and operational support, from someone who built one.
Fractional executive leadership, board and growth strategy, without the cost of a full-time hire.
Lived-experience-led inclusion frameworks, staff training and policy review that shift culture from surface to core.
What would change if you had one trusted, experienced operator beside you, just one day a week?
In Australia in 2026 a senior executive, a COO, BDM or General Manager, costs $210,000 to $290,000 once superannuation, leave, recruitment and onboarding are counted. Most growing organisations can’t justify that yet. Most growing organisations need exactly that.
Engage me by the day or by the project. No superannuation. No sick leave. No recruitment cost. No 12-week onboarding curve. No hardware. No payroll tax. Most clients save $80,000 to $120,000 a year against an equivalent full-time hire, and get more relevant experience in the bargain.
I founded Chosen Family. I’ve recruited support workers, run intakes, sat through audits, redesigned policies, navigated complaints, made payroll, and lost sleep over participant outcomes. When I sit alongside you, we’re not theorising. We’re working from shared ground.
Boards don’t see operations. Staff can’t be the audience for doubt. Family is tired of hearing about work. I can be the audience. I’m legally trained, professionally bound, and I will never repeat what you tell me.
Book me as your fractional Business Development Manager for one or two days when you’re entering a new market, scoping a partnership, or running a campaign. Seven hours of senior strategic energy, focused entirely on your organisation.
I work with mission-led organisations that carry real responsibility to the people they serve, and real scrutiny from the systems around them.
Registration and the new pathway, audit readiness, intake and growth, from a founder who built and ran one. Sole traders through to multi-site organisations.
Governance, sustainable growth and board support that protect the mission while the funding environment shifts underneath it.
Fractional leadership, governance uplift and strategic planning at the top table, plus confidential advisory for the person carrying it.
Mid-sized NDIS providers, training organisations, government and council inclusion teams, and community-sector founders navigating audit, growth, inclusion, workforce, or reform pressure.
Sydney-based, servicing nationally. Approximately 70% of engagements run remotely. On-site work is available nationally, with travel billed at cost.
It means designing from the participant’s experience back to the policy, instead of from the regulator forward to the participant. Every intake form, audit and training is treated as a touchpoint with a real human life.
Yes. Raise it on the discovery call and we’ll find a structure that works for your organisation.
A capped portion of hours each quarter is available for community-led, queer, CALD or First Nations organisations at sliding-scale or pro bono rates.
Yes. Certificates are available on request.
Book a complimentary 30-minute discovery call. We’ll talk about what you’re carrying. I’ll tell you whether I can help, whether someone else would be better suited, or whether you don’t need anyone at all. No pitch. No pressure. Just a conversation.
Based in Sydney. Servicing nationally.
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Consult Traidy acknowledges the Traditional Custodians of the lands on which we live and work, and pays respect to Elders past, present and emerging. We are a queer-led, CALD-led practice. We work inclusively with disabled, queer, CALD and First Nations communities.
Consult Traidy provides general expertise only. Nothing on this website constitutes specific legal or clinical advice.
Many purpose-driven leaders feel uneasy about marketing. It can feel like self-promotion, or like money that should go to the work. But good marketing is not shouting. It is helping the right people understand what you do and why they can trust you.
In disability, community services and the not-for-profit sector, trust is everything. People are often choosing support at a difficult moment in their lives. They are not looking for the loudest organisation. They are looking for the one that feels safe, clear and genuine.
A brand is not your logo or your colours. It is what people expect from you. Your logo helps people recognise you. Your brand is the feeling they have when they hear your name.
That means your brand is built mostly by your service, not your marketing. Every phone call answered well, every promise kept and every participant who feels respected adds to it. Marketing can describe the promise. Only the work can keep it.
The most common marketing mistake I see is trying to speak to everyone. When a message is written for everyone, it lands with no one.
Good marketing starts with a clear picture of the people you serve best. What are they worried about? What questions do they ask? What words do they use? When your marketing answers those questions in their language, the right people recognise themselves in it.
Clever slogans are tempting. Clear ones work better. Someone landing on your website should be able to answer three questions within seconds:
If those answers are hidden behind vague language or beautiful but empty phrases, people leave. Clarity is a form of respect for your reader's time.
Almost every organisation says it is person-centred, inclusive and passionate. Those words have been used so often that they barely register any more. What people believe is evidence:
Sharing useful information, such as guides, answers to common questions and plain explanations of complex topics, builds trust with the people who read it. It also helps search engines understand what you know, which makes you easier to find. One piece of genuinely helpful content can keep doing both jobs for years.
Big campaigns are exciting. Consistency is what works. A steady rhythm of honest, useful communication, kept up over months, builds far more trust than a burst of activity that then goes quiet.
Marketing done well is not about being the loudest voice in the room. It is about being the clearest and the most trustworthy one. For a purpose-driven organisation, that is not a compromise of your values. It is an expression of them.
Want a hand putting this into practice? Let’s talk it through.
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